{"id":4897,"date":"2017-01-29T15:46:55","date_gmt":"2017-01-29T20:46:55","guid":{"rendered":"http:\/\/www.champslibres.info\/?p=4897"},"modified":"2017-01-29T15:46:55","modified_gmt":"2017-01-29T20:46:55","slug":"les-technologies-et-linfluence-sur-le-marketing","status":"publish","type":"post","link":"https:\/\/martinbenoit.com\/champslibres\/?p=4897","title":{"rendered":"Les technologies et l&rsquo;influence sur le marketing"},"content":{"rendered":"<div id=\"attachment_4898\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.champslibres.info\/?attachment_id=4898\" rel=\"attachment wp-att-4898\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4898\" class=\" wp-image-4898\" src=\"https:\/\/martinbenoit.com\/champslibres\/wp-content\/uploads\/2017\/01\/Crousset_1-1024x682.jpg\" alt=\"\" width=\"500\" height=\"333\" srcset=\"https:\/\/martinbenoit.com\/champslibres\/wp-content\/uploads\/2017\/01\/Crousset_1-1024x682.jpg 1024w, https:\/\/martinbenoit.com\/champslibres\/wp-content\/uploads\/2017\/01\/Crousset_1-300x200.jpg 300w, https:\/\/martinbenoit.com\/champslibres\/wp-content\/uploads\/2017\/01\/Crousset_1-768x512.jpg 768w, https:\/\/martinbenoit.com\/champslibres\/wp-content\/uploads\/2017\/01\/Crousset_1.jpg 2000w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><p id=\"caption-attachment-4898\" class=\"wp-caption-text\">Le conf\u00e9rencier Ilya Daftari.<\/p><\/div>\n<p><em><a href=\"http:\/\/www.champslibres.info\/?attachment_id=4874\" rel=\"attachment wp-att-4874\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-4874\" src=\"https:\/\/martinbenoit.com\/champslibres\/wp-content\/uploads\/2017\/01\/edouard_c.jpg\" alt=\"\" width=\"82\" height=\"64\" \/><\/a>par Edouard Crousset<\/em><\/p>\n<p>Mercredi le 25 janvier ont eu lieu les conf\u00e9rences Infopresse au Centre des Sciences de Montr\u00e9al. Les conf\u00e9rences Infopresse ont pour but de permettre aux professionnels du marketing, des communications, du design et des affaires, d\u2019\u00e9changer et partager de l\u2019information allant de l\u2019alimentation au commerce de l\u2019\u00e9lectronique.<\/p>\n<p>L\u2019une des conf\u00e9rences \u00e9tait une \u00e9tude de cas sur l\u2019exploitation des donn\u00e9es primaires (clients) pour affiner le ciblage des campagnes de masse.\u00a0 Le conf\u00e9rencier, Ilya Daftari, superviseur en strat\u00e9gie num\u00e9rique pour OMD (Optimum Media Direction), une compagnie se sp\u00e9cialisant dans les m\u00e9dias et le marketing, a expliqu\u00e9 \u00e0 une foule de gens d\u2019affaires comment les nouvelles technologies permettent aux entreprises de mieux cibler les consommateurs.<\/p>\n<p>Plusieurs autres conf\u00e9rences ont eu lieu durant la journ\u00e9e, tous ax\u00e9 sur le marketing programmatique, c\u2019est-\u00e0-dire l\u2019ensemble des campagnes de marketing associ\u00e9es \u00e0 l\u2019utilisation de logiciels et d\u2019algorithmes. Ces conf\u00e9rences ont su mettre de l\u2019avant l\u2019impact que la technologie peut avoir sur le rendement des entreprises.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>par Edouard Crousset Mercredi le 25 janvier ont eu lieu les conf\u00e9rences Infopresse au Centre des Sciences de Montr\u00e9al. Les conf\u00e9rences Infopresse ont pour but de permettre aux professionnels du marketing, des communications, du design et des affaires, d\u2019\u00e9changer et partager de l\u2019information allant de l\u2019alimentation au commerce de l\u2019\u00e9lectronique. L\u2019une des conf\u00e9rences \u00e9tait une [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84,11],"tags":[],"class_list":["post-4897","post","type-post","status-publish","format-standard","hentry","category-affaires","category-techno"],"_links":{"self":[{"href":"https:\/\/martinbenoit.com\/champslibres\/index.php?rest_route=\/wp\/v2\/posts\/4897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/martinbenoit.com\/champslibres\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/martinbenoit.com\/champslibres\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/martinbenoit.com\/champslibres\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/martinbenoit.com\/champslibres\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4897"}],"version-history":[{"count":1,"href":"https:\/\/martinbenoit.com\/champslibres\/index.php?rest_route=\/wp\/v2\/posts\/4897\/revisions"}],"predecessor-version":[{"id":4899,"href":"https:\/\/martinbenoit.com\/champslibres\/index.php?rest_route=\/wp\/v2\/posts\/4897\/revisions\/4899"}],"wp:attachment":[{"href":"https:\/\/martinbenoit.com\/champslibres\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/martinbenoit.com\/champslibres\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/martinbenoit.com\/champslibres\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}