{"id":283,"date":"2010-02-10T13:17:03","date_gmt":"2010-02-10T18:17:03","guid":{"rendered":"http:\/\/www.champslibres.info\/?p=283"},"modified":"2010-02-10T13:17:03","modified_gmt":"2010-02-10T18:17:03","slug":"les-pubs-de-la-stm-gagnent-le-graphika","status":"publish","type":"post","link":"https:\/\/martinbenoit.com\/champslibres\/?p=283","title":{"rendered":"Les pubs de la STM gagnent le Graphika"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-284\" title=\"graphika\" src=\"https:\/\/martinbenoit.com\/champslibres\/wp-content\/uploads\/2010\/02\/graphika4-1024x680.jpg\" alt=\"graphika\" width=\"540\" height=\"358\" srcset=\"https:\/\/martinbenoit.com\/champslibres\/wp-content\/uploads\/2010\/02\/graphika4-1024x680.jpg 1024w, https:\/\/martinbenoit.com\/champslibres\/wp-content\/uploads\/2010\/02\/graphika4-300x199.jpg 300w, https:\/\/martinbenoit.com\/champslibres\/wp-content\/uploads\/2010\/02\/graphika4.jpg 1200w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/p>\n<p><em>par Jean-S\u00e9bastien D\u00e9nomm\u00e9<\/em><\/p>\n<p>La grand prix de la soir\u00e9e Graphika a \u00e9t\u00e9 dercern\u00e9 aux agences Sid Lee et Coh\u00e9sion Strat\u00e9gies pour leur campagne verte de la STM ( Soci\u00e9t\u00e9 des Transports de Montr\u00e9al). C\u2019est au M\u00e9tropolis au centre ville de Montr\u00e9al que c\u2019est d\u00e9roul\u00e9 l\u2019\u00e9venement jeudi le 4 f\u00e9vrier dernier. Plus de 700 personnes \u00e9taient pr\u00e9sentes pour la remise des prix de l\u2019ann\u00e9e.<\/p>\n<p>Le vice-president de la STM M. Marvin Rotrand se disait tr\u00e8s content de la distinction remise au concepteurs de la campagne publicitaire. De plus le virage vert de la STM n\u2019est pas qu\u2019une image, elle devient tranquillement r\u00e9alit\u00e9 avec leur investisement resent. Reste \u00e0 voir si les utilisateurs de la STM seront \u00e0 la hausse dans la prochaine ann\u00e9e en partie grace un un \u2018\u2019look\u2019\u2019 plus contemporain.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>par Jean-S\u00e9bastien D\u00e9nomm\u00e9 La grand prix de la soir\u00e9e Graphika a \u00e9t\u00e9 dercern\u00e9 aux agences Sid Lee et Coh\u00e9sion Strat\u00e9gies pour leur campagne verte de la STM ( Soci\u00e9t\u00e9 des Transports de Montr\u00e9al). C\u2019est au M\u00e9tropolis au centre ville de Montr\u00e9al que c\u2019est d\u00e9roul\u00e9 l\u2019\u00e9venement jeudi le 4 f\u00e9vrier dernier. Plus de 700 personnes \u00e9taient [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[52],"class_list":["post-283","post","type-post","status-publish","format-standard","hentry","category-culturel","tag-graphika"],"_links":{"self":[{"href":"https:\/\/martinbenoit.com\/champslibres\/index.php?rest_route=\/wp\/v2\/posts\/283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/martinbenoit.com\/champslibres\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/martinbenoit.com\/champslibres\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/martinbenoit.com\/champslibres\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/martinbenoit.com\/champslibres\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=283"}],"version-history":[{"count":1,"href":"https:\/\/martinbenoit.com\/champslibres\/index.php?rest_route=\/wp\/v2\/posts\/283\/revisions"}],"predecessor-version":[{"id":285,"href":"https:\/\/martinbenoit.com\/champslibres\/index.php?rest_route=\/wp\/v2\/posts\/283\/revisions\/285"}],"wp:attachment":[{"href":"https:\/\/martinbenoit.com\/champslibres\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/martinbenoit.com\/champslibres\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/martinbenoit.com\/champslibres\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}